Cookie Policy

Last Updated: 15th January 2026

Effective Date: 15th January 2026

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences, enabling certain functionality, and helping us understand how our website is used. Cookies contain information that is transferred to your device's hard drive and stored there.

How We Use Cookies

Upmark uses cookies to enhance your experience on our website, analyse website performance, and provide personalised content and advertisements. We use cookies for essential website functionality, to remember your preferences, to analyse how visitors use our site, and to deliver relevant marketing content. All cookie usage complies with applicable data protection regulations including GDPR.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They enable basic functions like page navigation, access to secure areas, and remember your cookie preferences. Without these cookies, the website would not work properly.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us improve our website by collecting and reporting information about how it's used. We use Google Analytics to gather this information, which helps us understand visitor behaviour and improve our services.

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we've added to our pages. They remember your preferences such as language settings and provide improved features.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may be used to build a profile of your interests and show you relevant adverts on other sites. We use Google Ads and other advertising platforms to provide targeted marketing content based on your interests and previous interactions with our website.

Detailed Cookie Information

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - advertising personalisation 13 months Marketing

Third-Party Cookies

We use several third-party services that may set cookies on your device:

  • Google Analytics: Provides website usage analytics and insights to help us improve our services
  • Google Ads: Enables targeted advertising and conversion tracking for our marketing campaigns
  • Google Fonts: Provides web fonts for consistent typography across our website

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser data and revisiting our site, or by contacting us directly.

Browser Settings

You can control cookies through your web browser settings. Most browsers allow you to block or delete cookies, though this may affect website functionality. Please note that disabling necessary cookies may prevent certain features of our website from working properly.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which adjusts how Google Analytics and Google Ads behave based on your cookie consent choices. This ensures that your privacy preferences are respected while still allowing us to gather essential analytics data in a privacy-compliant manner. When you reject marketing cookies, advertising features are disabled, but basic analytics may still function in a privacy-enhanced mode.

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices, legal requirements, or the cookies we use. When we make significant changes, we will notify users by updating the "Last Updated" date and, where appropriate, provide additional notice on our website.

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Company: Upmark d.o.o.

Email: privacy@upmark.top

Phone: +386 16451465

Address: Prešernov trg 27, 1062 Ljubljana, Slovenia

Related Policies

For more information about how we handle your personal data, please see our Privacy Policy. For general terms and conditions, please refer to our Terms of Service.

Questions About Cookies?

If you need help understanding or managing cookies on our website, please contact our privacy team at privacy@upmark.top. We're here to help you understand and control your privacy preferences.