Privacy Policy

Introduction

Upmark d.o.o. ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or use our construction industry forecasting services.

Data Controller Information

The data controller for your personal information is:

Company: Upmark d.o.o.

Address: Prešernov trg 27, 1062 Ljubljana, Slovenia

Registration Number: 6598723154

VAT Number: SI65231497

Email: privacy@upmark.top

Data Collection

The data we collect may include the following types of personal information:

Contact Information: Name, email address, phone number, company name, and business address
Communication Data: Records of correspondence and communications with us
Technical Data: IP address, browser type, operating system, and website usage patterns
Marketing Data: Preferences for receiving marketing communications and information about our services
Service Data: Information related to the forecasting services you request or receive

How We Use Your Information

We use of your data for the following purposes, based on legitimate business interests and legal obligations:

To provide and deliver our construction industry forecasting services
To respond to your inquiries and provide customer support
To process and fulfil service requests and contracts
To send you important information about our services and business updates
To improve our website functionality and user experience
To comply with legal obligations and regulatory requirements
To protect our business interests and prevent fraud

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds: performance of contract, legitimate interests, legal compliance, and consent where specifically obtained for marketing communications and cookies.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell or rent your personal data to third parties. We may share your information with trusted service providers who assist us in operating our business, such as hosting providers, analytics services, and professional advisors, but only under strict confidentiality agreements and data processing terms.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Contact information and service-related data are typically retained for the duration of our business relationship plus seven years for legal and regulatory compliance. Website analytics data is retained for 26 months, and marketing consent records are kept until withdrawn.

Your Rights

Under GDPR and applicable data protection laws, your rights include:

Right of Access: Request copies of your personal data
Right of Rectification: Request correction of inaccurate or incomplete data
Right of Erasure: Request deletion of your personal data in certain circumstances
Right to Restrict Processing: Request limitation of processing in specific situations
Right to Data Portability: Request transfer of your data to another organisation
Right to Object: Object to processing based on legitimate interests or for marketing purposes
Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure data transmission, access controls, and regular security assessments.

International Data Transfers

As we operate primarily within the European Union, your data is generally processed within the EU/EEA. Any international transfers are conducted with appropriate safeguards in place, such as adequacy decisions or standard contractual clauses approved by the European Commission.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Privacy Officer: Upmark d.o.o.